Penn Grade.
High Performance Oils.

  • Year

    2016

  • Agency

    Imavex

  • Media

    Website

Penn Grade Motor Oil is the Official Motor Oil of the Indianapolis 500®

Roboto was the typeface selected for this project. The main reason for this selection was to find a sporty and dynamic typeface. Using diagonal shapes and lines to represent speed and movement is one of the key elements that helped us to represent this brand in a proper manner.

Focusing on mobile experience was the first goal of the project. A simple menu navigation that motivates the users to find and compare different products. Also, a search location page was designed and developed, helping users to discover by themselves where to buy PennGrade Oil products.